Monday, December 04, 2006

Time magazine vs Umair Haque: What attention scarcity?

What would make Time think they can guarantee 19.5M readers?

Could it be their No.1 position amongst the magazine sales rankings?

Could it be that they know they have access to the best and brightest contributors, and therefore the really good stuff readers want to read, because of their reputation?

Could it be they are not a client of some hyper-hyped consultant?

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