Jeff Jarvis nails it. Weep, Umair, weep.

Jeff Jarvis, www.buzzmachine.com:

"The editor of a magazine finds the good stuff and the people who make it. That attracts the rest of us, who like the same good stuff they like. That has always been the essence of the magazine value and brand."

As it always was, so shall it ever be.

Without quality content, audiences fade away. There is no attention shortage for content that doesn't suck.

Hence, the First Law of Entertainment Economics:-

Everybody loves the good stuff.

Of course, what "good" means is the crux of the matter. All content can be in some way unique; defining quality - or understanding the magic numbers - is critical to ensuring you actually have control of the good stuff.